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The average person will lose about 400 pens in their lifetime. While you might think this might create a demand for your custom promotional pens, you could just be throwing money down the drain. This makes it challenging for companies to conceive of custom promotional products that will add value to your brand while staying with customers. Your other enemy in this struggle is the cost of promotional products.

You want to keep the price of your promo products low, while still giving quality items to your clients or potential clients.

Marketing is changing at a nearly exponential rate. Direct mail marketing has been declining for years as a result of the digital economy boom. Email marketing is in a state of constant flux, with more readers opening messages but less clicking-through. Custom items are an excellent way to get your customers excited about your marketing messages.

To help you learn more about how to take advantage of this trend, here are 7 custom items for your next marketing campaign.

Branded merchandise is a sure-fire way to market to local clientele.

First, people love free stuff. It makes them feel appreciated and valued.

Second, branded merchandise is easy to pass around. If one person doesn’t want it, they pass it to someone who does. Regardless, both people become aware of your brand.

This form of branding is taking the marketing world by storm. It is changing how marketers approach appealing to and engaging target audiences.

In this digital age, are traditional marketing tactics at risk of going extinct?

No. Traditional marketing helps digital marketing

Sure, social media campaigns, content marketing, and SEO are important. Just make sure your marketing plan also includes promotional items people can hold in their hands.

Why?

Because it works.

In the current marketing environment, social media seems to reign supreme. But it’s a confusing environment, and for those with no background in the field it’s very easy to make some common mistakes. We’ve built a list of those mistakes, with tips on how to avoid them:

The easiest of all pitfalls to encounter also happens to be the easiest to avoid! Those that fail to properly plan their social media marketing strategy are those that often end up wasting hundreds of dollars and hours with unsuccessful campaigns. Here’s a few things to make sure your plan covers:

By now, everyone knows just how important Instagram marketing is to business success. Unfortunately, the explosion of its popularity and resulting market saturation has made it increasingly difficult to break through and make your presence known.

So what do the best Instagram marketers know that you don’t? Read on to find out:

If you’re part of any nonprofit, you know that money is hard to come by. Most nonprofit staff and programs get by on the bare minimum. Devoted employees often work longer hours than expected. Effective fundraising and the marketing efforts that go with them are crucial to a nonprofit’s success. But with the seemingly endless fundraising marketing options available today, where to begin? And how do promotional products fit into the grand scheme of things?

The answers lie in branding. A quick look at most items you have, be it your shirt, your pen or your coffee mug, will tell you that almost everything is branded. For more than three decades companies have successfully used branding to deliver and spread their messages. So why shouldn’t your organization do the same?

Since the Baby Boomers, never has there been a generation bigger and with more purchasing power than all the previous generations before – we are talking about Millennials or Gen Ys.

As people born in the late 80s to 90s become the prime consumers, they are projected to have a spending power that will be $1 Trillion plus, by the year 2020. Millennials are those born somewhere between 1980 to 2000, depending on what you are reading. They differ significantly from previous generations in their fervor for technology and branding.

My office is often invited to set up a booth at trade shows. The problem is, we provide a not-for-profit educational service. We don’t have a budget for trade show promotional ideas (or advertising of any kind) because the adage of spending money to make money doesn’t apply to us. Yet, it’s helpful for people to know we exist. So, when we’re invited to put up a booth, we usually agree reluctantly and then scramble around, trying to figure out how to drive traffic to our booth on the cheap.

Unfortunately there are people looking to scam you in practically every industry. Scammers are figuring out how to bypass security features just as quick as companies are inventing new security protection. So learning how to spot a scam is extremely important no matter what kind of business you work in. The only foolproof way of protecting yourself from most promotional product scams is to be aware of what is and isn’t a scam.