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You're shopping at your favorite supermarket and an employee offers you a sample of a chocolate bar. You try the bar and love it so much you decide to get one. Did you see what happened there?

They gave you something for free but, we know that wasn't the whole story. They gave you the free sample expecting you to want to buy the chocolate bar. Every time a store does this, they're using the law of reciprocity.

You can apply this to any business. It might come as a surprise. But, using it in marketing with promotional products can take your business all the way to the top. Want to learn more?

Are you looking for a unique way to advertise your business?

A sports team sponsorship with a local high school can be an effective way for you to spread the word about your company. That's because a local high school is well-known in your community and can help you develop a stronger reputation.

Read on to learn 4 ways that sponsoring a local high school sports team can help you market your company.

Here’s a little story about what brand story telling is all about. The short and succinct version is in essence just as Jeff Charles put it in his Huffington Post blog: 4 Fantastic Examples of Brand Storytelling; Brand storytelling is the most effective way to connect with your audience. It involves the many types of stories you tell your audience. It’s what helps you appeal to the emotions of your customers and prospects. A brand story is given the breath of life not only through the narrative cleverly weaved together in house but just as impressively and certainly as significantly through:

Is your business looking for a creative way to increase sales? If you want to promote outside of the box, hosting a product giveaway is a great way to reach more leads.

There any many benefits to run a contest giveaway, and it can yield great results for your business. Let's take a look at business giveaways and how they boost your marketing!

If you’re looking for gift bag ideas to promote your business, then you’re in the right place. Here are a few suggestions to help fuel you with inspiration!

As many as eight out of ten consumers own between one and ten promotional products! So, it goes without saying that we all love a freebie.

Trade show season is ramping up. Does your business have a trade show marketing strategy or have you been winging it?

Trade shows are a great way to get your name out there. If done correctly, you not only get exposure, but you'll generate new leads and sales.

Let's take a look at how to ramp up your marketing efforts for trade shows this year.

Did you know 53% of people use promotional products at least once a week? It’s time to capitalize on these statistics with your own executive gift ideas.

Giving effective gifts to your VIP clients will not only help their perception of your business but it will also be a tangible reminder of your service. Get started building those special relations today with these 5 high-end executive gift ideas.

There’s no person alive who doesn’t love getting something for free!

Businesses and organizations have been tapping into our love of free things for decades. They’ve found that giving away branded promotional items is a great way to boost their reputation.

You too, can use the power of giveaways to help promote your charitable organization. Here are 6 custom promotional items perfect for your nonprofit.

In a Nielsen Study, researchers found that around the world, 55 percent of consumers are willing to pay a bit more for a product that came from a company dedicated to making a positive impact on the environment. This is a 10 percent rise over a three-year period, meaning demand for green products and services is increasing steadily. These purchases come from a rising middle class across the globe as well as the eco-friendly efforts of the world’s youth. If your business hasn’t yet considered switching to eco-friendly products, then now is the time. Don’t be the last one to make a change.

Keep reading to learn more about how going green can have a positive impact on your sales and standing in the community.

Your employees work hard to keep your business running smoothly, and they put in long hours to make sure your company thrives. So what are you giving back? When it comes to showing employee appreciation, the old adage still rings through – it’s the little things that count.