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Canadian businesses spend nearly $15 billion on marketing each year. As a small to medium business, you have to make every dollar count.

We’ve got some very compelling reasons that a branded drinking water bottle is a worthy investment.

Let’s take a look!

If you’re wondering whether or not your fitness brand needs custom clothing, wonder no longer. When you give out promotional items, they end up in the hands of someone else 65% of the time. That means that each one has an impact on at least two people. Above all others, clothing has the most potent effect.

Save Money on High Quality Promotional Corporate Gifts

Promotional corporate gifts are a great option if you are looking for a way to leave an impression on your employees or customers. These items are attention-grabbing, and they go a step beyond a basic business card or handshake.

A branded giveaway can boost your customer relationship, raise your brand’s reputation, and improve your overall marketing strategy. It’s an economical way to promote your product, making it a win-win for both you and your potential customers.

There are millions of dogs and cats in Canada. This means there are a high number of pet owners in the country, and as a pet company owner, you have a huge target market.

A large market doesn’t always mean an easy marketing strategy though. Part of a successful marketing strategy should always include promotional giveaways to increase your brand impact.

Trade show marketing is a $12 billion industry in the United States, and for good reason. Trade shows give marketers the critical opportunity to engage in face-to-face conversations with potential clients, which can help them build their network.

That said, there can also be a lot of noise at trade shows. If you don’t work to differentiate yourself from your competitors, it can be challenging to attract the attention of attendees.

After receiving a promotional item, over half of people have conducted business with the company advertised on the product. Cool promotional items have the ability to, literally, put your business in the customer’s hands.

We’re all familiar with impractical stress balls and various other products you receive at trade shows. Take promotional products to the next level and impress potential customers.

Did you know that trade show giveaways make your potential customers 20 percent more likely to spread the word about your product or business? It's true!

According to the Journal of Marketing Research, consumers who receive freebies are significantly more likely to talk with others about the brand.

Whether you’re thinking pens, lanyards or caps, promotional giveaways may sound decidedly old school. But here’s the thing – your customers actually prefer them to any other form of advertisement.

A recent study showed that had received a promotional pen in the last year. At an equivalent rate of just 1/10 of a US cent per impression, they rank as the best value promotional giveaway.

Gift-giving is a great way to show gratitude to your clients and be a more memorable vendor. But it’s all about finding the right gift. Many a branded pen or stress ball has been tossed aside without use, and without thinking of the giver. If you’re shopping around, here are a few corporate gift items your clients will actually use and enjoy.