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Short of toting a megaphone and blasting about a product or service, how do the big guys get so much booth traffic at events. We have all been at an expo or event and seen that one trade show display that attracts a crowd. Part of this reason can sometimes be an outstanding new product that blows peoples socks off (not literally of course). Or possibly they could just be using some tried and tested knowledge to drag people in! Below are 4 secrets that they will never let you down.

Social media is undoubtedly a powerful marketing tool but it is sometimes challenging for brands to compete in an overcrowded marketplace. Knowing how to get ahead of the competition can be difficult but effectively building promotional products into a strategic marketing campaign can deliver results.

A promotional event is an incredibly effective way of securing sales and growing a business. It is common to hand out promotional products at events and trade shows, however, to ensure you reach the right audience you need to adopt a strategic approach.

The key to the success of a promotional product is to choose something which is practical. One item which is universally useful is a USB flash drive as there isn’t a business or individual who doesn’t need to store or transport information.  Therefore one of the key reasons behind the success of USB flash drives as a marketing tool is the fact recipients are likely to use them.

A carefully planned, well-executed competition can be a very effective marketing tool which can help business growth. A clearly branded competition has the ability to achieve fantastic reach and can reward loyalty increasing repeat sales, and grow brand awareness. Importantly, it is easy to ensure a high return on investment and improve your bottom line.

Read our top tips to discover how to use a competition to grow your brand

Top tips on achieving a high ROI by using branded promotional products

Promotional products are undoubtedly a powerful marketing tool with the ability to engage with your target audience like nothing else. Unlike a flyer or digital advert, a promotional product is hard to ignore and is not as disposable. If you give one branded pen or USB flash drive to a client it can have almost unlimited reach as it will be shared, therefore increasing the positive exposure of your business.

Promotional products undoubtedly deliver results and can have an impressive impact on a brand. However, to make your marketing work for you, you need to select products which have an affinity with your brand. New products are launched on an almost daily basis so it is easy to be overwhelmed by choice. Tapping into the latest trends is one way of achieving this and will help you to stay ahead of your competitors and boost engagement.

In a world where the environment is a hot topic, aligning your brand with eco-friendly and green principles could reap rewards. However, this doesn’t have to be a costly or complicated move as it can be as simple as adopting a marketing strategy with green credentials.

Many of your potential clients / customers will visit a vast number of events so to ensure you fulfil your business goals you’ll need to utilize every tool available to stay ahead of the competition.

Including promotional products in your event plan can be a strategic way of increasing the impact of your event both on the day and in the weeks and months afterwards. As with any marketing activity remember to keep it simple and ensure you identify your goals before you draw up an event plan. It may seem obvious but matching your goals to the promotional products you choose will affect your success.

Giving a potential client a promotional product can be an incredibly useful tool when growing a business, but effective branding has the ability to take you one step further ahead of the competition. There is a perception that it’s a costly exercise but it doesn’t have to be and can deliver unbeatable results. To ensure success, a creative and integrated approach is essential.