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Giving a potential client a promotional product can be an incredibly useful tool when growing a business, but effective branding has the ability to take you one step further ahead of the competition. There is a perception that it’s a costly exercise but it doesn’t have to be and can deliver unbeatable results. To ensure success, a creative and integrated approach is essential.

Reputation can make or break a brand. A positive reputation has the ability to open doors and increase sales, so finding effective tools to help you achieve this is vital for business growth. Brands often use complex marketing campaigns to try to boost reputation, but promotional products have incredible scope in this space and can be very cost-effective so should not be overlooked.

It is easy to focus all your attention on digital marketing and forget the importance of the physical space. Promotional products are undoubtedly one of the most effective marketing tools. If you only have enough budget to invest in digital or physical marketing, promotional products are likely to achieve a higher ROI.

Winning business and securing loyalty is undoubtedly challenging. Competing on price is not a sustainable strategy and there are far more cost-effective ways of standing out in a crowded marketplace. For example, giving a corporate gift can succeed where other marketing tools may fail.