Trade Show

If you’re looking for gift bag ideas to promote your business, then you’re in the right place. Here are a few suggestions to help fuel you with inspiration!

As many as eight out of ten consumers own between one and ten promotional products! So, it goes without saying that we all love a freebie.

Trade show season is ramping up. Does your business have a trade show marketing strategy or have you been winging it?

Trade shows are a great way to get your name out there. If done correctly, you not only get exposure, but you'll generate new leads and sales.

Let's take a look at how to ramp up your marketing efforts for trade shows this year.

Trade show marketing is a $12 billion industry in the United States, and for good reason. Trade shows give marketers the critical opportunity to engage in face-to-face conversations with potential clients, which can help them build their network.

That said, there can also be a lot of noise at trade shows. If you don’t work to differentiate yourself from your competitors, it can be challenging to attract the attention of attendees.

Did you know that trade show giveaways make your potential customers 20 percent more likely to spread the word about your product or business? It's true!

According to the Journal of Marketing Research, consumers who receive freebies are significantly more likely to talk with others about the brand.

In this digital age, are traditional marketing tactics at risk of going extinct?

No. Traditional marketing helps digital marketing

Sure, social media campaigns, content marketing, and SEO are important. Just make sure your marketing plan also includes promotional items people can hold in their hands.

Why?

Because it works.

My office is often invited to set up a booth at trade shows. The problem is, we provide a not-for-profit educational service. We don’t have a budget for trade show promotional ideas (or advertising of any kind) because the adage of spending money to make money doesn’t apply to us. Yet, it’s helpful for people to know we exist. So, when we’re invited to put up a booth, we usually agree reluctantly and then scramble around, trying to figure out how to drive traffic to our booth on the cheap.

So this is good! You have booked a 10×10 foot slot at the (insert your industry here) annual trade expo. There is one little problem, your going to be competing for attention with 50+ other exhibitors, you start thinking, what exactly can we do to show people what what our company does and why they should choose us. Well I am going to tell you about the 5 most popular items in our arsenal of trade show display solutions on offer, these are tried and tested by our clients – the majority of which have contacted us just to let us know how well their event went.

Short of toting a megaphone and blasting about a product or service, how do the big guys get so much booth traffic at events. We have all been at an expo or event and seen that one trade show display that attracts a crowd. Part of this reason can sometimes be an outstanding new product that blows peoples socks off (not literally of course). Or possibly they could just be using some tried and tested knowledge to drag people in! Below are 4 secrets that they will never let you down.