Marketing

Brand management is an ongoing task for every company, and you need to make sure that you are leveraging promotional products in the right way to share your brand with a variety of people. If you use the right types of products, you can create a lasting impact with your customers and employees. These products can help you build relationships with potential customers, and also strengthen relationships with people who have already purchased from your company.

Walking onto the green or into the clubhouse at a golf course will show the same golf promotional products everywhere you go: men and women wearing branded polo shirts, clean-pressed shorts, expensive shoes, and carrying various matching accessories for their golf game. People spend a lot of money on golf equipment and clothing, and their bags hold everything from golf tees to towels to balls and clubs.

A promotional event is an incredibly effective way of securing sales and growing a business. It is common to hand out promotional products at events and trade shows, however, to ensure you reach the right audience you need to adopt a strategic approach.

The key to the success of a promotional product is to choose something which is practical. One item which is universally useful is a USB flash drive as there isn’t a business or individual who doesn’t need to store or transport information.  Therefore one of the key reasons behind the success of USB flash drives as a marketing tool is the fact recipients are likely to use them.

A carefully planned, well-executed competition can be a very effective marketing tool which can help business growth. A clearly branded competition has the ability to achieve fantastic reach and can reward loyalty increasing repeat sales, and grow brand awareness. Importantly, it is easy to ensure a high return on investment and improve your bottom line.

Read our top tips to discover how to use a competition to grow your brand

Top tips on achieving a high ROI by using branded promotional products

Promotional products are undoubtedly a powerful marketing tool with the ability to engage with your target audience like nothing else. Unlike a flyer or digital advert, a promotional product is hard to ignore and is not as disposable. If you give one branded pen or USB flash drive to a client it can have almost unlimited reach as it will be shared, therefore increasing the positive exposure of your business.

Promotional products undoubtedly deliver results and can have an impressive impact on a brand. However, to make your marketing work for you, you need to select products which have an affinity with your brand. New products are launched on an almost daily basis so it is easy to be overwhelmed by choice. Tapping into the latest trends is one way of achieving this and will help you to stay ahead of your competitors and boost engagement.

Many of your potential clients / customers will visit a vast number of events so to ensure you fulfil your business goals you’ll need to utilize every tool available to stay ahead of the competition.

Including promotional products in your event plan can be a strategic way of increasing the impact of your event both on the day and in the weeks and months afterwards. As with any marketing activity remember to keep it simple and ensure you identify your goals before you draw up an event plan. It may seem obvious but matching your goals to the promotional products you choose will affect your success.