Marketing

From bottle openers and coffee mugs to caps and custom lanyards, promotional products are everywhere. Businesses spend millions of dollars every year on promotional items, yet some campaigns fail terribly and even have a terrible effect on the brand. Promotional products are an excellent tool to promote brand identity, but it’s not about what you do rather how you do it.

Businesses across the world have always used promotional products to reach out to potential and existing customers. Promotional products are one of the most cost-effective ways to spread the word about your product or service, and they are an excellent tool used to make brands stick in the memory. Using promotional products makes sense statistically as well!

Promotional products are undoubtedly one of the oldest forms of marketing. Small- and medium-sized businesses in Canada spend billions of dollars every year giving away pens, pencils, customized USB cards, and other items imprinted with a logo or brand name. There are several theories about why promotional products work, the art of reciprocity being the main reason. Psychologists have found that when people receive something as a gift, they are honor-bound to return the favor. But not all promotional products are equal—some remain all-time favorites while others are novel ideas you could experiment with to attract your targeted audiences.

After years of working hard, everybody looks forward to retiring – it is, in fact, one of most people’s ultimate life goals. It is also a time to reflect on a career or honor someone’s commitment to his or her work. If you are planning on throwing a retirement party for yourself or a loved one, read on to find out what you can do to make it a success!

The promotional products industry in America is worth billions of dollars. Promotional products continue to remain relevant even in the age of social media marketing, TV advertising, and online banners. Around 85% of people prefer to do business with companies that offer a promotional item. However, not all gifts are equal. Sometimes, you could end up annoying, or worse hurting, customers by choosing a poor promotional product. Read on for common mistakes you should avoid when choosing promotional gifts!

Building a brand doesn’t always have to be a costly affair. While newspaper and television ads can work, they are often ridiculously expensive and not always successful. As a small or medium business trying to promote your brand, it makes more sense to look for affordable and effective ideas. We suggest personalized lanyards. The simple and humble office lanyard is a great way to advertise a business or brand. Here’s how:

Producing a typical 30-second ad for a local channel can set you back a lot. If you want them to reach a wider audience, the costs could easily run up a couple hundred thousand dollars. Same for print ads as well! What’s even worse is that if you commit to this, you’ll have to make them regularly to gain visibility. Why choose expensive advertising campaigns if you can get your message with effective and affordable promotional items? We list a few products that are affordable and effective:

Marketing has become increasingly difficult and competitive—from influencer marketing to magazine advertisements and online banners, there’s so much going on in the industry. And yet some continue to use the power of traditional strategies like promotional products. Surprisingly, they’re still successful. Why are promotional products still an incredibly powerful marketing tool? Read on for our top three reasons!

Winter has been rough this year, even by Canadian standards. Unlike virtually everywhere else in the world, us Canadians are used to a white spring. But this year, we could be enjoying an early spring—at least that’s the forecast currently. If you’re planning to promote an event, product, or service, now is the time to start! Spring is the best season for promotions! And if you’re looking to make things interesting, read on for our list of some fun spring-related promotional products for you!

Product quality and excellent customer service are undoubtedly essentials when it comes to business success. But to be ‘numero uno’, your business needs brand recognition. People all over the world prefer brands they trust even when competitors are willing to offer a better price. For small- and medium-size businesses, promotional products are often the easiest and the most cost-effective way to ensure instant brand visibility. Read on for a few other reasons why we think using promotional products makes sense!