Marketing

Building a brand doesn’t always have to be a costly affair. While newspaper and television ads can work, they are often ridiculously expensive and not always successful. As a small or medium business trying to promote your brand, it makes more sense to look for affordable and effective ideas. We suggest personalized lanyards. The simple and humble office lanyard is a great way to advertise a business or brand. Here’s how:

Producing a typical 30-second ad for a local channel can set you back a lot. If you want them to reach a wider audience, the costs could easily run up a couple hundred thousand dollars. Same for print ads as well! What’s even worse is that if you commit to this, you’ll have to make them regularly to gain visibility. Why choose expensive advertising campaigns if you can get your message with effective and affordable promotional items? We list a few products that are affordable and effective:

Marketing has become increasingly difficult and competitive—from influencer marketing to magazine advertisements and online banners, there’s so much going on in the industry. And yet some continue to use the power of traditional strategies like promotional products. Surprisingly, they’re still successful. Why are promotional products still an incredibly powerful marketing tool? Read on for our top three reasons!

Winter has been rough this year, even by Canadian standards. Unlike virtually everywhere else in the world, us Canadians are used to a white spring. But this year, we could be enjoying an early spring—at least that’s the forecast currently. If you’re planning to promote an event, product, or service, now is the time to start! Spring is the best season for promotions! And if you’re looking to make things interesting, read on for our list of some fun spring-related promotional products for you!

Product quality and excellent customer service are undoubtedly essentials when it comes to business success. But to be ‘numero uno’, your business needs brand recognition. People all over the world prefer brands they trust even when competitors are willing to offer a better price. For small- and medium-size businesses, promotional products are often the easiest and the most cost-effective way to ensure instant brand visibility. Read on for a few other reasons why we think using promotional products makes sense!

Lapels pins are easy to wear, fashionable, and customizable as well. They can be given at remembrances, conferences, conventions, and other events. At Dynamic Gift, we offer lapel pins that are affordable and customizable to suit your requirements. Read on if you’re looking for unique ways to use custom lapel pins!

Christmas is a season of giving and sharing – not just with your loved ones and the less fortunate, but also with clients and business prospects. Giving shows you care and value the relationship. Read on for a few other reasons you should thank your clients with marketing gifts.

While small businesses recognize the connection between branding and business success, a majority are not sure exactly how it’s done. You may not have the marketing budget of a multimillion dollar company. That’s alright, because effective marketing isn’t always expensive – it lies in value creation. We list a few ways you can create your brand story on a shoestring budget.

Maybe you’ve heard the term “UIOLI” (use it or lose it) or something similar before. In the business world, this stems from the idea that next year’s marketing budget for your department will be cut if you don’t spend all your allowance for this year. This typically creates a spike in spending between October and December, but unfortunately, many people don’t use the budget wisely!

Have you ever considered the impact of word of mouth marketing on your business? It's important, even in a day when online business is dominated by the likes of SEO and sales funnels. It may be time to see what you can do about making sure that things spread around.

If you're wondering what is word of mouth? then you're in the right place. Read on as we cover the basics behind a technique which may end up being the keystone for your local business.